The brief was to create and produce a book-signing event that was both professional and glitzy enough to reflect the star quality and persona of the multi award winning, Michael Buble.
So we re-created a little bit 1950’s New York glamour, complete with a cinematic backdrop, film lighting and red carpet throughout the store. Michael Buble’s image, projected on the front of the building, helped to attract hundreds of screaming fans to the event.
Clear Island developed the creative concept, sourced all the props, designed and styled the store and managed the event on the night.
Sarah Sutton, Waterstones, said: "Clear Island are great to work with. They find really creative solutions that work well with the brief and budget and always deliver beyond expectations."